Cloud CRM, Business Intelligence and Decision Making
Business Intelligence (BI) is a term usually used to describe the process of data mining, reporting, forecasting and statistical analysis that significantly helps decision makers and enterprises with their growth and managerial decisions. The process used to basically depend on departments’ monthly meetings, employee reports and questionnaires until the major computing companies created automated BI tools. Although the BI tools seemed perfect at the time but they still had to be connected to the CRM a company uses. The independent BI tools are very expensive to acquire, maintain and run. It is usually maintained and run by an IT team. The IT team is essential even when there is a satisfyingly easy interface for managers and decision makers to use. IT is needed for fetching data and integrating with the CRM system in use.
As expensive as it is, BI tools are fundamental to any profitable business. Decision making is completely different when based on real market, customer and sales data. Without a BI tool, decision makers would be lost and confused on what the market needs, hence; they would offer the wrong product/service. BI is not only important when it comes to sales and marketing decisions but it is also a corner stone of the business’ infrastructure; employees, work space, productivity rate, etc…
Business Intelligence is to ask the right question in order to reach the right answer that is perfect as a decision support result. Many tools are offered with specific custom reports and set analysis which doesn’t really fit all businesses. Looking for a BI tool that is tailored for your business and not expensive is a major quest that you need to take in order to find the Holy Grail. Bear in mind that after finding the perfect tool, you will need to integrate it with your CRM system.
In the Cloud CRM space, it is all different. You can actually find a Cloud CRM vendor that would give you out of the box BI system that is pre integrated with your Cloud CRM. But is there a Cloud CRM vendor that can offer you with all your needs in a BI system; user reporting, querying interface, graphical results, forecasts, and more. Is it possible?
Salesboom.com is a world leader in Cloud CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) software business software solutions for the SMB market. Salesboom.com Cloud CRM presents you with 360-degree world class BI tools organically integrated with a CRM that covers all your business needs and more. Salesboom’s Cloud CRM provides you with the most user-friendly CRM in the market with an easy and full customizable layout. A great addition is Salesboom’s project planning, business process analysis and data analysis tools. With a 24/7 support team to guide you through any issue you face, Salesboom is a role-model in the Cloud CRM space.
